Saturday, May 1, 2010
"Super Size Me"
The movie "Super size me" shows us an evil face of the food corporations through how their actions affect on our everyday life and health. Although people always has a choice and nobody forces them to make irresponsible decisions about their everyday diet. In my opinion movie didn't really show view from the customer's side. Why do we eat McDonald's? To be able to run good and profitable business you have to follow motto: sell people what they want and demand, and not as you think they would like to. McDonald's is a good example to prove it. As one of the respondents in this movie told us: McDonald's works totally different in Europe because of the different customer's expectations. In Europe, McDonald's looks more like restaurant than fast food place. In Poland, food is very expensive, so people who eat outside has high expectations about quality of food and place, where they eat. Beside food culture in Poland is different than in America. Eating in restaurant is not as common custom in Poland as in America. People go to restaurant once in a while, and they spend a nice time while eating and talking. Most of people cook at home because they grew up on home-made food. It is our national food culture. Big fast food corporations such as McDonald's know people's food custom, and they adopted it. They don't have so much impact on people's eating habit. In America we have opposite situation. The fast food nation, which is under the control of fast food corporations, is more likely to change their eating behavior. They grew up in this unhealthy food environment, and it is going to be very hard to change this. Superlock, in his movie is out to prove the physical and mental effects of consuming fast food. Many American admit they have problem with a bad eating habit, but still they are too weak, and I would even say too lazy to change this. The only way to win with the big corporations such as McDonald's is to start changing our eating behavior from the early childhood, and not when we already have a habit of eating harmful food.
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I totally agree but what you said Lucy. It is true that many Americans admit that they have problems, particularly in their eating habits. They know what to do, only that the refuse to act. All they do, is put all the blame to others without checking themselves first. I have a question for you though, do you agree that the fast food restaurants should be the ones to blame because of the this epidemic obesity?
ReplyDeleteWhoa! i like the motto bit you talked about. you are right, it is what people demand and not what the business thinks it should be. But, maybe the people want it because they have been conditioed by the business (McDonalds) to want it in the first place. On T.V, buses, ads, it doesn't matter where you see it, McDonalds always shows their porducts/foods as a must have. You add that up with addictive ingridients and boom! you have the perfect recipie for an elastic demand that stretches as far as the business pulls it!!!
ReplyDeleteI think you are right that it is people’s fault. Fast food chains are increasing everywhere in USA due to excellent marketing and popular demand. People take their children in McDonalds because they are lazy to cook home. To change fast food chain, people have to change themselves.
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